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Dr. Fally Masambuka-Kanchewa

My research focuses on exploring the role of communication as a science for understanding people’s behaviors. The goal of my research is to identify ways for incorporating needs of various stakeholders when planning, implementing and evaluating agricultural policies programs and technologies. I am also interested in exploring factors influencing public acceptance of science and innovation, especially examining the impact of trust on public acceptance of science and innovation.


Dr. Masambuka-Kanchewa is a science communication researcher exploring factors influencing consumption of pork among consumers in the U.S.

Involvement in the Project:


Iowa State University


Area of Expertise:

Science Communication and Public Trust

Assistant Professor


Dr. Fally Masambuka-Kanchewa


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