About The Real Pork Trust Consortium
To improve trust in the pork supply chain and pork products by enhancing public knowledge of pork among global consumers and societies through a comprehensive, interdisciplinary team approach to communication, research, and training.
Vision
To facilitate conversations between the pork industry and everyday consumers, conduct research and training to answer consumers’ questions, and build trust at each step along the pork supply chain.
Mission
Goals
Research pressing topics to answer consumers’ questions about pork and its production.
Research
Communicate pork research findings in a relatable, relevant way consumers can easily understand and use when making food purchasing decisions.
Communicate
Train people from various backgrounds to share evidence-based information about the pork industry with those around them.