Communication Strategy
We fine-tune our messages to resonate with target audiences based on their questions about raising pigs and pork as a product.
By refining our communication with diverse audiences based on their informational needs, we empower them to make informed decisions about the pork industry and the pork they eat.
The Real Pork Trust Consortium uses evidence-based science communication strategies to share research about pork and pork production.
Science Communication Research Strategies
Listening sessions with pork producers and allied industry partners.
Listening to Producers
Listening sessions with key consumer audiences across the U.S.
Listening to Consumers
Nationwide surveys with U.S. audiences to understand their thoughts around consuming pork.
Surveys on Consuming Pork
Nationwide surveys with U.S. audiences to explore perceptions of raising pigs.
Surveys on Raising Pigs
Examining existing public conversations on social media to identify key areas of opportunity to communicate about pork online.
Tuning Into Important Conversations
Communication Resources
Our research communication process listens to consumer concerns, finds peer-reviewed scientific information about concerns, and breaks them down into sound bites easy for consumers to understand so they can make educated decisions about the food they eat.
Stay tuned for additional communication resources developed by our team.
